Support is no longer just a cost center; it’s a revenue driver! Traditional support models operate reactively, resolving issues after they occur. But in an AI-driven world, this approach is no longer enough. Support-Led Growth (SLG) transforms support into a revenue-generating powerhouse by integrating predictive, prescriptive, and preventative models that enhance customer satisfaction, retention, and advocacy.
Support’s New Frontier: Advocacy Amplifier & Revenue Powerhouse
Insights You Will Discover in This Whitepaper:
- SLG Framework: Learn how to implement a Support-Led Growth (SLG) framework that empowers support teams to foster customer loyalty, boost advocacy, and drive revenue.
- Choice Architects: Understand how AI-driven support models transform support agents into Choice Architects who guide customers toward optimal decisions and personalized solutions.
- AI-Powered Prevention: Discover how predictive and preventative support models powered by AI and ML can reduce disruptions, minimize operational costs, and enhance customer satisfaction.
- Data-Driven Decision-Making: Uncover how to establish a strong data foundation with AI-ready systems, enabling real-time insights and seamless integration across platforms.
- Path to SLG Excellence: Explore key pillars—data integrity, knowledge management, security, and continuous improvement—to sustain long-term support transformation.
- Proactive Support Models: Understand the evolution of support from reactive and proactive models to preventative approaches that deliver measurable ROI and enhance business outcomes.
Your Next Step
Download the whitepaper now to gain actionable insights on transforming support from a cost center to a revenue driver. Discover how AI, predictive analytics, and preventative support models can redefine your customer experience while boosting business growth.
Meet the authors
Author: Deepak Sharma
Chief Client Strategy Officer, Photon
Deepak Sharma is a vanguard of Customer Success (CS) across diverse industries and geographies. As a key member of the leadership team, he is instrumental in defining and executing the Gen AI strategy for Photon. This includes the development and implementation of PAVE (Photon AI Value Engine) ecosystem, which drives AI adoption internally and facilitates AI commercialization for clients, creating exponential mutual value, placing us at the forefront of the AI transformations.
Co-author: Tarun Luthra
Global VP of Customer Experience, SAP
Tarun Luthra is a results-driven leader in customer success, digital transformation, and enterprise technology. He builds high-performing teams, fosters partnerships, and drives client engagement. With cross-industry experience, he leads initiatives in operational excellence, innovation, and business outcomes. As Global VP of Customer Experience at SAP, Tarun helps organizations navigate change and unlock value through technology adoption.
Co-author: Elisa Duesing
Principal, Strategy, Photon
Elisa is a member of the Customer Strategy & Innovation team at Photon. She loves working with clients on customer success journeys, leading strategy creation and roadmap development for world-class customer experiences that drive growth. Her background includes employee relations, program/project management, continuous improvement, and strategic planning, partnering with executives on high-level decision-making and change initiatives.
Co-author: Bharath Ramamurthy
VP, Customer Support, SAP
Bharath Ramamurthy, VP of Customer Support at SAP, leads AI-driven enterprise transformation. He has shaped SAP Business AI’s strategy, helping customers leverage intelligent technologies for agility and scale. With experience in strategy consulting, digital innovation, and product leadership, he offers insights on embedding AI into core business processes. Bharath is passionate about driving customer-centric transformation through responsible, impactful technology.
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