Leveraging DataTech and Analytics to create data-driven enterprises

Power your personalization engine with big data analytics

Photon delivers accurate data-driven intelligent solutions to produce valuable insights from large and complex data sets and cater to a technologically advanced customer base. Supported by cloud-based architecture and leveraging DataTech and Analytics, Photon innovates quickly to deliver deep personalization.

Connect with Photon to learn more about how we are powering DataTech and Analytics for Fortune 100 companies.


Volume, Variety, Velocity, and Veracity are the 4Vs that define Big Data.
But we believe that all that data is useless if businesses do not actively tap into Big Data’s fifth V: VALUE to your business.

Innovative companies use actionable insights from Big Data to optimize real-time marketing effectiveness, such as delivering high-value, personalized customer experiences to drive ROI and brand loyalty; dynamic online merchandising like smart cross-selling and up-selling to increase revenue; and insights to enhance an app experience, target customer with next-best offers, adjust pricing in real time or provide up-to-the-minute information about customers.

How Photon creates value by leveraging the power of big data

  • Create contextual digital experiences

  • Deliver highly personalized promotions, offers, and campaigns

  • Analyze shoppers via omnichannel engagement and social media sentiment

  • Create next-gen recommendation engines for dynamic product offerings

  • Replace old search capabilities with “searchandising” algorithms

  • Establish dynamic pricing and optimization

  • Optimize merchandising via real-time analysis of demand and stock

  • Enhance supply and demand forecasting

  • Detect and prevent fraud

Photon sees DataTech and Analytics as critical for a wide range of strategic digital business transformation goals—from generating new revenue streams to delivering hyper-personalized customer experiences.

Personalized digital experiences

Personalized digital experiences

Photon has the capability to analyze customer behavior, social interactions, demographics, in-store behavior, and location to provide value and hyper-personalized CX to customers.

Dynamic Online Merchandising

Dynamic online merchandising

Photon leverages existing customer behavioral data (purchase history or browsing behavior) to create dynamic merchandising moments that are instantly personalized across touchpoint.

Smart search

Smart search

Photon deploys smart search and discovery functionality like autocomplete, visual search, self-learning searches, and full-text searches—all at scale, with speed, and without retooling the front-end experience.

Data discovery

Data discovery

Photon modernizes data warehouses to enable consumption of large volumes of unstructured data. Supported by robust cloud and Big Data strategies, Photon facilitates fast discovery of huge data sets allowing enterprises to take meaningful decisions and innovate faster.

Powering an omnichannel personalization engine and winning perfect digital moments with Photon’s DataTech and Analytics experiences

As the quantity of data increases, the need to quantify it becomes more imperative. Photon leverages a deep understanding of data layers to mine and churn out valuable insights on your customer.

Connect with Photon to learn more about how Photon is powering DataTech and Analytics for Fortune 100 companies.

We are ready to help

“New methodologies and approaches to data analysis must be explored to remain competitive. It enhances the need to consume data and develop deep insights like predictive consumer behavior and vivid buyer personas.”

Mukund Balasubramanian

Co-founder & CTO, Photon

Mukund Balasubramanian

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Creating a Data-driven Organization I Photon’s Best Practices
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Creating a Data-driven Organization I Photon’s Best Practices

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