In the digital world of today, a company’s marketing efforts need to be data-driven and hyper-personalized. An effective MarTech stack provides the critical information and analysis that enables businesses to bring customer-centricity to the core of their marketing efforts.
Photon’s MarTech services help Fortune 500 companies integrate a best-in-class suite of MarTech tools to optimize marketing operations and strategy. A well-tuned MarTech stack gathers customer data, creates distinct profiles, communicates with customers, identifies and nurtures leads, monitors customer service and feedback, and tracks campaign success.
Our MarTech best practices help determine the importance and impact of Marketing Technologies on the business through a current-state and future-state analysis to deployment:
- Stack assessment: Roadmap definition, product selection, skills elevation, and adoption
- Integration services: Vendor implementation, rollout, and integration
- Marketing operations: Innovative campaigns and services support
- Sustenance: Ongoing technology introduction and support
Photon’s MarTech services can help you build more effective marketing capabilities and solutions to address the gaps in process, data, technology, skills, and organizational coordination.