Consumer needs, motivations, and behaviors have radically changed. Brands with a business model for a bricks and mortar channel, or in-situ services now need to rethink their strategies entirely. The New Normal dictates a move to Online Everything.
The New Normal Workshop. A Radical Move to Online Everything.
Let us help you. Request a Workshop.
Our team is running virtual workshops helping businesses strategize rapid customer-centric solutions - using Photon’s New Relevance Model.
Request The New Normal Workshop today.
Workshop abstract:
This workshop will uncover how this seminal moment has changed your customer persona forever and how this impacts their needs, motivations and, ultimately - their behaviors. The impacts felt today and the long-term effect from these new learned behaviors will become The New Normal.
Who is this for?
- Companies under tremendous pressure to pivot and re-imagine business models in order to triage solutions for their products or services.
Who should attend?
- We bring together your colleagues from Product, Business, IT and operations for a 3 hour session to ideate around your New Customer in order to find your New Relevance.
What does the workshop cover?
- We will deep dive into these new personas, what they want, and how we can offer this to them, focussing on re-engaging your relevance in the new versions of their lives.
Workshop output?
- We will build a list of solutions and narrow this down to 1-3 actionable ideas we bring to Proof of Concept in a matter of weeks - not months.
Some Great Examples of Transitions
Mediamatic ETEN, a vegan restaurant in Amsterdam, will offer diners four-course meals in Serres Séparées—enclosed greenhouse glass structures each with a table for up to three guests. This creative solution will allow for a unique dine-in experience while following social distancing norms. The restaurant is considering using its larger greenhouses for larger groups or families later on.
Jared, a jewelry retailer, is launching a free virtual wedding tool as a part of its #LoveCantWait campaign. Couples can use this tool to create a wedding experience that is as similar as possible to an in-person event—complete with a theme, guest list, speakers, and officiants. Couples can also consult with Jared staffers for advice on jewelry selection, sizing, etc.
7-Eleven is offering customers free delivery on over 3,000 items through the 7NOW app. Products include fresh and hot foods, groceries, household items, over-the-counter medicine, alcohol, and more. The retailer is offering a contactless option for customers who prefer that the delivery driver drop off their items at their front door.
Kendra Scott, a jewelry brand, has launched a virtual try-on tool that uses augmented reality to let consumers test products remotely. Visitors to the brand's website can use the AR tool to preview products based on size and dynamic lighting for a more accurate, at-home shopping experience. The brand has only implemented the tool for earrings and plans to expand to rings, necklaces, and bracelets in the near future.
Airbnb
Airbnb has rolled out entirely digital Online Experiences for people looking for “at-home” activities amid social distancing. They offer activities—such as baking, bike tours, makeup tutorials, and meditation with Buddhist monks—by pairing customers with hosts from over 30 different countries.
Subway
Subway has turned more than 100 restaurants in Southern California into makeshift grocery stores to sell the ingredients they use to make their sandwiches—such as sliced meat, vegetables, cheese, and bread—to consumers looking for a safe and fast way to get groceries without entering a supermarket.
Walmart
Walmart is expanding its no-contact transactions for payment, pickup, and delivery. Customers can scan a QR code synched with the Walmart Pay app to make contactless purchases in stores. Customers can get their items loaded in their cars and deliveries can be left on their doorstep without the need for a signature.
EVO Entertainment
The EVO Entertainment movie theater in Texas transformed its parking lot into a drive-in theater. A patron can order food items from the theater kitchen, and an employee brings the items to the driver side door. Orders and payments are done via a custom mobile ordering interface that was built specifically for this initiative.
Ideal
Ideal, Shenzhen’s multi-brand jeweler, has pivoted from its 18-year-old traditional business model to a digital model overnight with a transformation initiative called “Thousand People, Thousand Stores.” The company established online cloud stores with live streaming, turning its in-store sales associates into live stream broadcasters.
“We are witnessing companies change business models overnight and enable new services and products out of necessity to meet a new demand thrust upon us all. We have headed into a phase of life where digital has become part of the very fabric of how we survive.”
Mukund Balasubramanian
CTO & Co-Founder at Photon
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