Kohler discusses their digital transformation journey

Building robust digital capabilities for the New Normal and beyond

Jon Chong, VP of Digital Capabilities at Kohler, joined our exclusive virtual event for senior executives, PhotonWorld 2020. He discussed the impact of COVID-19 on Kohler and Photon as a key partner in their digital transformation initiatives.


Kohler’s Jon Chong (VP, Digital Capabilities) joined the elite line-up of speakers at PhotonWorld 2020. He spoke about Kohler’s response to COVID-19 and their digital transformation roadmap.

Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler is one of America’s oldest and largest privately held companies with more than 30,000 associates. With over 50 manufacturing locations worldwide, Kohler is a global leader in kitchen and bath products, engines and power systems, furniture, cabinetry, and tile.

At PhotonWorld 2020, Jon Chong discussed how COVID-19 impacted their organization, customer behavior, and business priorities. Kohler saw a sharp increase in consumer interest for products that support a clean and healthy home, such as bidet seats, touchless faucets, and intelligent toilets. The pandemic also became an accelerator for eCommerce, with their direct and third-party channels experiencing sustained growth. Kohler was already on track with their priorities and investments around digital, but the pandemic further sped up their initiatives.

As part of their transformation plan, Kohler is reimagining the way they engage with customers. They are working towards optimizing the customer journey and providing a world-class brand experience across various channels and touchpoints. Kohler is building a customer data hub to consolidate and merge customer interactions and touchpoints, enable them to personalize web experiences, identify cross-sell opportunities, and more. Another major priority for Kohler is building capabilities around advanced analytics and data science.

Photon has been Kohler’s trusted partner, supporting several of their key digital initiatives. Photon helped Kohler build their customer platform through migration to new commerce and web experience management platforms.

“Photon has provided good advisory and thought leadership on technology selection and architecture as well as product and platform strategy. I expect Photon will become one of the core partners in our partner ecosystem,” said Kohler’s Jon Chong at PhotonWorld 2020.

Watch some key moments from Jon Chong’s PhotonWorld session below, where he talks about Kohler’s digital transformation journey.

Photon has successfully helped consumer goods brands create new business models based on an agile operating structure that successfully engages in a larger ecosystem to unlock new sources of value.

Whether it is manufacturing, smart packaging, supply chain management, front-end experiences, or in-store experiences, Photon helps inject digital into business transformation for Fortune 500 CPG companies. 

Connect with Photon today to digitally transform your CPG business

“CPG companies need to take inspiration from the latest digital innovations and leverage disruptive technology platforms to create new innovative products and services that are personalized to the individual customer."

Mukund Balasubramanian

CTO, Co-Founder at PHOTON

Mukund Balasubramanian