Social commerce is revolutionizing the way consumers shop, blending the power of social media with the convenience of e-commerce. With 52% of U.S. social buyers making purchases directly on platforms like Instagram and Facebook, and the market projected to hit $80 billion by 2025, the time to reimagine your approach to retail is now.
Transform Your Brand with Social Commerce
The New Blueprint: C3 Model (Create, Connect, Convert)
By submitting your details, you agree to our Privacy Policy.
As we step into the new year, the momentum of social commerce shows no signs of slowing down, offering brands a unique opportunity to forge deeper connections, drive sales, and inspire loyalty in 2025 and beyond.
Discover actionable strategies in this white paper to stay ahead in the evolving world of social commerce. Learn how you can:
- Boost Consumer Engagement: Discover proven strategies to captivate your audience and maximize conversions in a competitive landscape.
- Leverage Influencer Impact: Learn how influencer-driven campaigns can elevate brand trust and spark purchasing decisions beyond traditional shopping seasons.
- Embrace AI-Powered Personalization: Explore how cutting-edge AI tools can double website traffic and deliver tailored shopping experiences that stand out.
- Unlock the Power of Live Shopping: Understand how live shopping events achieve add-to-cart rates as high as 55%, driving urgency and engagement.
- Simplify Payments for Seamless Purchases: See how integrated payment solutions on platforms like TikTok and Shopify remove barriers to purchase and boost impulse sales.
Your Next Step
Start the new year strong by mastering the art and science of social commerce. Photon’s white paper, "Social Commerce Reimagined," is your ultimate guide to navigating this transformative landscape.
Download Now!
Meet the authors
Author: Deepak Sharma
Chief Client Strategy Officer
Deepak Sharma is a vanguard of Customer Success (CS) across diverse industries and geographies. As a key member of the executive leadership team, he is instrumental in defining and executing on global strategies for digital transformation, customer growth, and GenAI for Photon and its clients.
Author: John Negrau
Vice President - Client Strategy & Innovation
John Negrau is part of the Strategy Consulting Group at Photon, leading the Consumer Vertical (B2C, D2C, Retail, CPG). He blends and balances digital enablement, AI strategy, technology, data, and processes that drive frictionless relationships between our customers and the customers they serve.
Author: Brian Winett
Consulting Manager - Client Strategy & Innovation
Brian Winett specializes in strategy engagements ranging from supporting culture shifts while enabling digital transformations, to enabling customer and colleague success initiatives. He also supports technical initiatives that involve modernizing archaic, legacy architectures.
Author: Totran Radke
Consulting Manager - Client Strategy & Innovation
Focusing on the Consumer vertical, Totran Radke has led and supported strategy engagements with Fortune 500 clients across various industries. Her expertise is in digital marketing and digital transformation within the retail, e-commerce, and entertainment industry.
We are ready to help
"True transformation in social commerce isn't just about adopting the latest technologies—it's about ensuring those innovations align with real human needs. At Photon, we help brands deliver exceptional customer experiences by blending data-driven insights with authentic engagement.”
Mukund Balasubramanian
Co-founder & CTO, Photon
