Apple continues innovation drive with AI, AR & machine learning

A12 bionic chip: This miniaturization breakthrough with a next-generation “neural engine” uses advanced, real-time machine learning to transform the way users experience photos, gaming, augmented reality experiences, and more. The chip’s neural engine gives the latest iPhone models a super smart brain structure with circuits tuned to accelerate artificial neural networks, which are very good at image and speech processing. With the power of the A12 Bionic Chip, Apple is opening up its neural engine to Core Machine Learning capabilities and powering app launch speeds that are 30% percent faster. This chip is a significant part of Apple’s push into AI.

The A12 Bionic Chip analyzes and processes user data within the iPhone itself. It reduces the time taken for data to travel into cloud platforms, thus enabling new iPhones to provide faster customer experiences. Leading tech companies such as Google, Microsoft, and Intel are already using the power of neural networks to create more powerful cloud hardware. For example, Google has developed Cloud Tensor Processing Units (or TPUs), the custom chips based upon the efficiency of Machine Learning Algorithms to recognize speech or images.

Apple watch series 4: With advanced features such as Accelerometer and Gyroscope, Apple Watch Series 4 can now recognize when a user falls to the ground. Through Electrical Heart Sensors, Apple Watch has the capability to detect heart rates and provide an electrocardiogram (ECG)—the first over-the-counter consumer device to do so.

Augmented reality and the homecourt AR app demo: The new version of neural networks is built for advanced machine learning in everything, from photography to augmented realities. Apple’s innovation in the A12 chip allows iPhones to complete five trillion operations per second (compared to only 600 billion in the A11). This enables iPhones with new immersive capabilities, such as faster detection for ARKit and new features that use real-time machine learning. As an example, Apple demonstrated the new AR-powered Homecourt App, which recognizes and responds to objects in the physical world more efficiently to power real-time statistics on a basketball player’s number of shots made, his release times, trajectory, and kinematics. This will usher in new services and analytics to track performance of events in ways never before possible.

Image recognition and advanced faceID: Apple’s secure facial authentication system is now even faster and more accurate. The TrueDepth Camera System uses depth-sensing technology and 3D mapping that go far beyond the capabilities of two-dimensional facial scanners and enable users to unlock their iPhones, gain secure access to apps, and use many more features with a simple glance.

As Apple continues to advance with the maturation of AI and AR technologies, new customer experiences and digital products will surface. At Photon, we are already powering cutting-edge AI-powered technologies (Mobile, Voice, Car and Desktop), developing innovative AR experiences, and delivering omnichannel personalized solutions for Fortune 100 global brands. We have extensive experience, across key consumer verticals, through the work we do for our global clients and because of this, we help shape the way people shop, bank, travel, and engage with brands on their mobile devices.

Connect with Photon to learn how these new Apple features will impact your digital experiences and the benefits that AI and AR technologies may have on your digital transformation journey.

References - Extremetech, Venturebeat, Wired, Zdnet, Healthcare IT news, Apple

Video source - Apple(Youtube)