Sitecore invites Photon to join its Americas Partner Advisory Council

Photon supported L’Oréal in launching the Global Website Factory (WSF) Program—a landmark move in the multi-brand CPG manufacturing industry. Hosted on Sitecore® Experience Platform™ (XP), the WSF Program is a forward-looking framework that centralizes and simplifies the complex website localization process.

Through the WSF Program, we helped L’Oréal build and service localized websites on a global framework for brands such as L’Oréal Paris, Maybelline, Garnier, Kérastase, and Essie. With more than 400 websites, on 11 different brands, the WSF is the largest Sitecore program in the world. We are proud of the work we have done over the last five years supporting this program as a preferred vendor.

Recently, RetailX and Retail TouchPoints presented L’Oréal the 2020 Brand Experience Award (BEA) in the category of eCommerce Site Optimization for the WSF Program. 

We have been successful in helping great brands like L’Oréal and Ocean Spray use Sitecore to win customer love across all stages of the shopping journey. 

Why choose Photon for Sitecore projects?

Photon has more than 10 years of experience in implementing Sitecore solutions to deliver exceptional customer experiences for leading brands worldwide. 

The WSF Program, which uses Sitecore, is designed to help single and multi-brand companies develop a singular platform, called the Global Reference Application (RefApp), which serves as a framework for localizing master sites. This business strategy provides the following benefits for enterprises:

• Address a decentralized organization, consolidating many country-based external partners with varying technology capabilities into a centralized, best-in-class platform
• Provide cost-effective localization while maintaining the core marketing model to deliver a globally consistent online brand experience
• Roll out new services and sites as quickly as needed across brands and countries
• Personalize communication with the Content-as-a-Service layer

We have standardized this program across many verticals including confectionery candy, consumer pharma, beauty, and automotive. 

You can read our L'Oréal Website Factory Program Success Story here.