Top 7 benefits of personalization

But do personalized experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward personalization.

1. High conversions and ROI

Personalized digital experiences such as dynamic online merchandising, product recommendations, and content based on customer behavior, social interactions, demographic, clickstream data, in-store behavior, weather, context, and location increase sales conversion. Personalization can deliver 5 to 8 times the ROI on marketing spend.

2. Higher average order value

Put customers back on the purchase journey and increase average order value with tactics such as targeted offers, automated product recommendations, dynamic merchandising, and amplifying shopping cart activity.

3. Higher customer lifetime value

Retailers that truly personalize and contextualize offers to individuals can drive an additional same-shopper sales improvement of over 10%.

4. One-to-one relationship with the consumer

69% of online smartphone users are more likely to buy from a brand whose mobile site or app helps them easily find answers to their questions.

Dynamic personalization (using customer data to vary your content based on a specific audience segment) presents a highly personalized experience that speaks to your audience and improves conversion.

5. Personalized, timely promotions that win in the micro moments

Personalizing digital content by combining context and location data with deep insights like needs and behavior can improve customer experience on location, advertising efficiency, and encourage purchases. 61% of smartphone users are more likely to buy from companies whose mobile sites or apps customize information to their location.

6. More brand love and loyalty in a fickle world

Retailers that truly personalize and contextualize offers to individuals can drive more than 2x improvement in customer loyalty.

7. Competitive advantage

Consumers will reward the companies that meet their precise moments of need with higher engagement and brand love. Companies that do not have a personalization strategy will continue to deliver a fragmented experience at each touchpoint and will lose market share in this brand-switching economy. By 2018 companies that have fully invested in personalization will outsell those that don't by 20%. 

Connect with Photon to win customers and drive revenue with personalized customer experiences.