Today, understanding when to be personal and when to not can build or break customer loyalty. With everything digital, the “how to” properly deploy personalization is imperative, and delivering anticipated personalized experiences has become the most differentiating opportunity for businesses to be more customer-centric, boost engagement and drive next best actions.
Driving growth and value through omnichannel personalization
Build robust and personalized CX across all digital channels
Photon creates data-driven, hyper-personalized experiences across all customer touchpoints.
Connect with Photon to start your omnichannel personalization journey today.
Photon combines data with context to make it easier for customers to find and consume WHAT the consumers want, WHEN, and HOW they want it. This improved experience is about truly understanding the WHY behind their preferences across all channels and devices.
Not more, less.
Photon views personalization as not about offering more, but rather about curated offerings which provide fewer, more relevant to the individual.
The data is the storyteller
Finding the descriptive attribute of the customer's actions unlocks the real motivations behind the data trail. It's not just another step recorded in the journey but small bread crumbs leading to the personal intentions and desires of the individual.
Predictive engines
Photon has vast experience in building machine learning algorithms which power predictive engines. These can examine data, at an incredible pace, to unlock the predictive nature of your customer’s intent or next actions.
1-to-1 relationship with the consumer
Photon creates experiences that use customer data to present a highly personalized CX, cross-channel, that connect enterprises with consumers in the moments that matter and deliver digital experiences at scale.
Photon’s real-time personalization solutions leverage data-driven intelligence to help enterprises pursue their digital innovation journeys and deliver unified digital experiences for customers across touchpoints. Our Personalization Architecture comprises of all the necessary IT systems to ensure that enterprises create a seamless customer experience across multiple digital touchpoints.
Connect with Photon and start your omnichannel personalization journey today.
We are ready to help
“In today’s brand-switching economy, companies that do not have a personalization strategy will continue to deliver a fragmented experience at each touchpoint and will lose market share. Companies that meet their customers’ expectations at the moment of need are rewarded with higher engagement and brand love.”
Mukund Balasubramanian
Co-founder & CTO, Photon
A Deeper look into personalization
Leveraging DataTech and Analytics to create data-driven enterprises
Power your personalization engine with big data analytics
Whitepaper
Build omnichannel personalized experiences
Download our whitepaper to learn how Fortune 500 companies are using the latest personalization strategies to deliver compelling omnichannel CX.
